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  • Brian Spicciatie

Why every Real Estate Agent needs a Google Business Profile

Updated: Apr 3, 2023


In today's world, it's hard to imagine a real estate agent without a website. It's become the primary way that potential buyers and sellers reach out to you. So, why aren't you using your Google Business Profile (formally Google My Business) as part of that process to drive traffic to your site? Your profile will help people find your business on Google Maps or Search!—and it can also help them find your website easier and book an appointment or meeting with you. We've put together a list of reasons why every real estate agent needs a Google Business Profile.

Why Every Real Estate Agent Needs a Google Business Profile

Google Business Profile is a free tool that helps you improve your search results and generate new leads. In addition to the benefits mentioned above, your Google Business Profile can also:

  • Display on Maps and Local Search

  • Generate organic leads by allowing customers to find your business listing through maps or search results that include nearby businesses

  • Garner more reviews by providing an easy way for current clients and past clients to rate your services

  • Allow clients to book appointments directly or click to call from their phones

1. Excellent SEO Benefits

  • Google Business Profile helps your business show up in Google Search & Google Maps.

  • You can utilize several links to drive traffic to numerous landing pages that are specific to your business.

  • Add geotagging and relevant keywords like “real estate” or “home for sale in (town, state)” so that when people search for these terms on Google, they will find your business profile and website (if you have one).

2. Local Search Results

  • Google Business Profile will help you rank higher in local search results.

  • You can see how your Google Business Profile is performing through insights.

  • Compare performance metrics to businesses like yours!

3. Collect Reviews

  • Google Business Profiles are a great way to collect reviews. With a click of the mouse, it will generate an email with the review link to send to your clients. Ask for reviews on your website, utilize a QR code on business cards, or print materials for people to leave you a review.

  • 5 Star Reviews improve rankings and evoke trust among potential customers!

4. Post events, what's new in your business, and videos

Another way to boost your Google Business Profile is to use it as a social media platform. Post events, what's new in your business, and videos. People love seeing what you're doing on a daily basis and they will be more likely to connect with you if they can see that you are human.

What's even better is if someone finds the video or picture and likes or engages with it, this will help improve your search rankings.

5. Generate Leads through click-to-call or messages

What if clients could also send you a message from the Google Business Profile? In addition, have the ability to click to call from your Google My Business. This feature allows your clients to send messages through their phone or computer and directly connect with you. All of these features help generate more leads for your business by making it easier for people to contact you.

6. Have a full bio, phone number, website, & appointment link on Google

You should also have a full bio, phone number, and website on your Google Business Profile. The reason is that you want to be able to drive traffic to those places by having an appointment link or by driving them back to the website.

One of my favorite things about Google Business Profile's: that they're free! Every real estate agent needs one because it’s an easy way for people who are looking for a home or selling their homes will find you and contact you right away through these links without having to do much work on their end; except by clicking a button.


There are many benefits to having a Google Business Profile, including helping you qualify for Local Service Ads as a Google Screened Real Estate Agent. We will write an article on that soon, but learn more about it here. Another important factor of a GBP is that it gives you an edge over your competitors by giving you more visibility. It builds trust with potential clients and allows for more personalization of your business. Most importantly, though, it will help you get more organic leads and clients through local search results! If you are interested in having a Google Business Profile built for you by the experts at Realty Forte click here.


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